Market Research Collaboration with the Baden-Wuerttemberg Cooperative State University (DHBW) in Ravensburg

HSM has been collaborating for over 20 years with the Cooperative State University in Ravensburg (DHBW). Together, we train students who are taking commercial and technical degree courses. As of April 3rd, we are also collaborating on market research.

HSM invited students on the degree course “International Business”, together with their Marketing Professor Prof. Dr. Thomas Dobbelstein, to a kick-off meeting to discuss the joint market research project. After getting a short introduction to the company, the 15 students were given an insight into the sales structure of the office technology products and the diversity of the products in the HSM portfolio. The students were then tasked with the market research project on the subject of “Major Influences when deciding to buy a Document Shredder“. The theoretical aspects were combined directly with the practical aspects when the students went to the HSM showroom, where they were able to spend time looking at and testing the document shredders. This also enabled them to start formulating their initial questions.

Over the coming weeks, the students will form project groups to deal in-depth with topics on the PBS branch, document shredders, sales channels, dealer structures and, in particular, with questions on the subject of purchase decisions before they present the results in June.

General information:

Currently, 22 students are taking a variety of degree courses at the DHBW with HSM’s collaboration. HSM is well prepared for the future with its young executives of tomorrow. The company sells its products in over 100 countries with exports accounting for about 65% of the sales.



Press contact

Stefanie Keller
Public Relations


HSM GmbH + Co. KG
Tel. +49 7554 2100 421
Fax +49 7554 2100 280
Austraße 1-9
88699 Frickingen