HSM cancels Participation in international Trade Fairs

HSM GmbH + Co. KG, the office and environmental technology manufacturer from South Germany, has decided not to attend the international trade fair “Paperworld” in Frankfurt scheduled for April 2021 or the “drupa” trade fair in Düsseldorf which also takes place in April 2021. HSM has already reached this decision, although the developments regarding Covid-19 are not yet foreseeable for the coming year.

The upcoming trade fairs will be different from those in previous years due to the strict hygiene regulations and global travel restrictions. It can also be assumed that there will be fewer visitors to the trade fairs. HSM would like to use the freed-up resources for alternative possibilities, such as virtual events and customer specific actions.

Jan-Peter Krupczynski, Global Sales & Marketing Director Environmental Technology at HSM, summed up: “The main reasons for this decision, which was not at all easy for us to take, primarily concerned safety factors to do with Covid-19, but we also assumed that we would not have the level of business we normally enjoy at these trade fairs. Travel restrictions will mean a lower number of visitors, particularly for international trade fairs”.