HSM @ Paperworld 2018 – Focus on data protection

HSM GmbH + Co. KG, the southern German office equipment manufacturer on Lake Constance, will once again be presenting its products to industry experts at this year's Paperworld trade fair in Frankfurt. In addition to innovative new products, the HSM trade fair stand will be devoted to data protection this year in which the new EU General Data Protection Regulation comes into force. The HSM stand can be found at the usual place: Hall 3.0, Stand D85.


New shredder with automatic paper feed

The successful HSM SECURIO AF product series combines functionality and ease of use with a timelessly attractive design. It offers an ideal solution for the simple and secure destruction of documents in almost any working environment. Users with high paper volumes appreciate the AF series and its automatic paper feed, which quickly and conveniently shreds stacks of up to 500 sheets.

The latest addition is the HSM SECURIO AF100. Its attractive product design in trendy white allows the new model to blend harmoniously into the HSM SECURIO product line, and its compact dimensions and 20-litre collection volume mean that it will in future be the Autofeed shredder entry model. The HSM SECURIO AF100 shreds paper stacks of up to 100 sheets and single papers quickly and effortlessly. It is reliable, quiet, and comes equipped with an energy management system. This means that it consumes no power in stand-by mode. The HSM SECURIO AF100 is available in the 4 x 25 mm particle cut variant (security level P-4). The cutting shafts are not sensitive to paper clips or staples and have a lifetime warranty. Like all models in the SECURIO product family, this one is covered by a 3-year HSM warranty. A sneak peek of the entry-level machine can be had at the Paperworld trade fair. It will be available in stores starting in the second quarter.

Redesigned packaging machines

The new HSM ProfiPack packaging machines are arriving at the trade fair with a new design and new, innovative features. The packaging machines are an ingenious solution for all shipping and storage requirements. In one work step, they process used cardboard boxes into padded mats or padded filling material and turn them into universally usable packaging material that is as good as new packaging. This reduces costs while making a meaningful, practical contribution to environmental protection. The two devices can be inspected at Paperworld and will be available in stores starting in June.

Data protection campaign

With the emphatic slogan "Don't make the same mistake! Shred – don't bin.”, HSM is calling for more attention to data protection. The different campaign stories, which seem to be taken from real life, demonstrate that it can happen to anyone. All the stories have something in common: the protagonists wonder why this is happening to them while knowing that it will no longer happen to them, because all three of them agree that from now on, all documents and data carriers containing confidential, sensitive data will end up in a shredder. The campaign is supported by an eye-catching key visual that contains the facial features of all three protagonists.

The campaign will be used in various print and online media in 2018 and can be found at many events and trade fairs. The documents are already available for specialist retailers. HSM has compiled further useful information on the subject of data protection, in particular on the new EU General Data Protection Regulation, which will come into force in May 2018, at www.hsm.eu/data-protection.

Sales promotion for the Football World Cup

In the year of the World Cup, HSM is organizing a profitable World Cup campaign for retailers and their end customers. The slogan is "Become a data protection world champion with HSM document shredders", and there is a free travel voucher with the purchase of a promotional product during the campaign period. The campaign, which started at the beginning of the year, is available in many federal states and ends on 31/7/2018. Specialist retailers have access to a wide range of material, such as pictures of the HSM shredder in special holiday environments, online banners, a landing page, promotional flyers, and various VFK material for the shop.



Press contact

Stefanie Keller
Public Relations


HSM GmbH + Co. KG
Tel. +49 7554 2100 421
Fax +49 7554 2100 280
Austraße 1-9
88699 Frickingen